From the Guardian here:
“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand … If you carry that thinking over from people to things like stores and brands you realize that everyone’s trying to do the same thing.”
The co-mingling of brands and humans and humans turning themselves into brands and mini 1 person companies is something I am completely opposed to.
Humans are humans they’re not a store or a brand and to say they are is dehumanizing and fucked in the head.
And fuck Zuckerberg for amassing a fortune while trying to get Facebook users to voluntarily convert themselves into a brand. And for stealing/monetizing their private thoughts and desires.