From the Guardian here:
Uber employees regularly abused the company’s “God view” to spy on the movements of “high-profile politicians, celebrities and even personal acquaintances of Uber employees, including ex-boyfriends/girlfriends, and ex-spouses”, according to testimony from the company’s former forensic investigator Samuel Ward Spangenberg. Even Beyoncé’s account was monitored, the investigator said.
I think Americans are so lonely they are comforted (in a fucked up way) that companies are interested in them and having a relationship with them (even if it’s merely a for profit pimp/ho proposition). This partially explains why people have been so accepting of these data related transgressions.
And the people in charge of the machine — Amazon, the NSA, Uber, Facebook they get off on having this information. They can make money with it, it makes them feel powerful, it makes them feel in control.
All of these emotions that are connected to surveillance and data gathering are never discussed but that doesn’t mean there aren’t psychological reasons why this tech spying and voyeurism is going on.